Developing a product can be an exciting journey provided everything falls on track. There are multiple factors that have to be coordinated and managed to ensure a successful product development and effective launch. This write up is all about making the most of product development services and turning out well-timed and error free products that find market value.
Before you start developing any product, it is imperative to evaluate the feasibility and acceptability of the same. So begin by asking what gap do you intend to address with your product and whether you have an efficient team to handle the entire project?
1. Market Research and Conceptualization
A successful product must address an existing need in the market for it to be accepted. You would have to conduct thorough market research, end-user surveys and trend analysis to find out that customers expect. When you put product development firms on the job, they would help you do all the necessary research including assessing products that are prevalent in the market today and run a gap-analysis. They would also be in a position to advice you on the various technologies that would be best suited to the product as well as plan the deployment scenarios. You could also ask for an impact analysis of the selected technologies and chalk out a detailed roadmap.
2. Testing the Idea for Feasibility
Often an outsider can give you a better perspective of the product. Get your idea rapidly prototyped and tested to see if it’s worth the investment, time and effort. The prototyping will also enable you to present your case before venture capitalists and investors. Product design companies would guide you beyond just product conceptualization through Proof of Concept and prototyping thereby elucidating the purpose of your project. It’s a good place to rework your idea, as you can easily spot the flaws once you prototype.
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3. Improved Processes and adhering to Best Practices
Nothing beats a well-planned and systematic process flow when it comes to IT product development. A streamlined workflow and development process that sticks to the best practices and conforms to guidelines is sure to cut the otherwise chaotic mess. Well established product development firms would have a solid process that has been designed to keep your entire team on track and focus on core areas that would give value to users. They would also be able to match the sales and marketing efforts to match the product release. It is important not to get carried away in a feature rush and deviate from the core purpose of developing the product. Though it doesn’t make sense to launch half-done products, it is equally destructive to delay the product based on extra features that don’t impact the core values of the project.
4. Define the Minimum Viable Product
Your product design and development plan should clearly demarcate the minimum variable product. This would help reduce the go-to-market time and makes it easy to scale, adapt and improvise on existing development. MVPs also facilitate easy integration for processes, design, migration and architecture. Quick development helps meet launch deadlines. MVP play a crucial role in facilitating proper product migration. Dynamic markets make it necessary to migrate existing products to the latest technology platforms. Product migration would help maintain sustainability of the product making it future-relevant.
5. Product Development Lifecycle – Conceptualization, Designing, Testing and Deployment
Different product development companies follow different methodologies during development. Some of the popular methodologies are Agile, Agile + Scrum, Kanban, Waterfall, etc. A competent partner would be able to provide you with expert advice on the right methodology for your project and also assign multi-stack professionals to work for you. Choosing the right technology and methodology most suited to your project is pivotal to successfully completing it.
6. Pre-Launch and Post Launch Testing, and Maintenance
An efficient mobile application testing strategy is crucial to delivering bug-free products. A well-planned testing cycle will help you save time by coordinating the various testing scenarios even before the entire development is completed. Check out this write-up about application testing. Product design and development service providers would be experienced in conducting Quality Assurance and test cases that are in line with the development of the product in a phase-by-phase manner, thereby contributing to timely product launch.
7. Digital Media Marketing Services
Digital media marketing is a vast topic and it has a huge impact on the sales of your product. A team entirely dedicated to promoting and marketing your product across the various channels would be able to give momentum to your sales efforts. The are many fold, besides localization of your product and addressing the right audience, these digital media experts would also be able to get your product out there to relevant media influencers, giving you an upper hand.
8. Gather Feedback and Improvise
The success of any product lies in the ability to gather feedbacks from users and then improvise to factor those changes. Most IT product development companies have a dedicated team for each product that handles everything from product conceptualization to product rollout and maintenance. Having such a team in place would enable you to test the waters in the market and quickly implement the necessary changes. An effective launch of a fruitful product is the result of being able to gather user-inputs and quickly implement these requirements.
